Understanding your Finances

Know your numbers

I can help you with your bookkeeping to track your daily transactions and prepare financial statements for use in understanding where your business stands financially.  Financial statements are key to knowing your ratios to understand the metrics of your business results.


Some of the benefits of knowing this information are:

  • Making good key operating decisions on a month-to-month or year-to-year basis.
  • Having good number to prepare your tax returns accurately.
  • Knowing where you stand when you need outside financing.


Know your ratios

  • Current ratio and Quick ratio - Know how well you can pay your bills.
  • Cash Conversion Cycle - How long does it take from start to finish for an average sale to complete, from purchases to cash receipts.
  • Gross Profit Margin - How much is the direct cost of sales, before administrative costs.
  • Net Profit Margin - How much money are you actually making?


Tracking these numbers, along with other key ratios, month-to-month and year-to-year will show you the trends for your business and tell you if you must make adjustments.


I will be happy to work with you in this or any other area to track and understand your business.


S.A. Freitas, CPA
Certified Public Accountant
181 Odell Hill Rd.
Center Conway, NH 03813


Mailing Address:
PO Box 2900
North Conway, NH 03860


(401) 331-6800

(603) 452-5057
Fax: (401) 435-3463
E-mail: Shirley@safreitascpa.com